Sustainable, or cheap at all costs? Is sustainability already a decisive argument in the furniture industry today, or is it just a niche for a very limited clientele? The media presence surrounding this topic is undoubtedly growing, putting it at the forefront of consumer thinking in every respect. But do these customers also buy accordingly? …
The biggest challenge of the furniture industry The furniture industry is experiencing a massive upheaval, the extent of which can hardly be determined at present. But all of the top managers I interviewed in the industry agree on one thing: the biggest challenge is digitisation! But what exactly is meant by this? Digitised processes, e-commerce, …
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The «showroom trap» A lot is going on in the furniture industry! Interio is to be sold, Pfister is being taken over by XXXLutz after having already taken over 50% of the Steinhoff Group last year, etc. The Austrian XXXLutz Group currently appears to be the only company in the traditional, bricks-and-mortar furniture industry that …
AR, VR & 3D printing as opportunities in the furniture industry In view of declining visitor numbers in stores, how can the furniture industry succeed in finding suitable digital tools to counteract this or in achieving a better conversion rate through the ROPO effect or ultimately in the furniture store itself (frequenc -purchasing customers)? Augmented …
AR, VR & 3D printing as opportunities in the furniture industry Weiterlesen »
